01 — Research & Discovery
Before the first meeting, I take time to understand the client, the brand, and the context around the project. That includes reviewing the company’s website, visual language, past exhibits or environments, current marketing direction, and the specific event or venue involved.
I also research the show itself, including floor plan location, rules and regulations, weight restrictions, and any physical constraints such as columns, exhibit hall doors, ceiling issues, or other site obstructions that could affect the design.
02 — Client Meeting & Strategic Alignment
I can step into early conversations as part of the team and help represent the company with clarity and professionalism. During the first meeting, I help guide the conversation around goals, priorities, challenges, and opportunities.
If there is an RFP, I review it closely and use it to shape the discussion. I also ask targeted questions about past shows, what worked, what needs improvement, new product launches, current campaigns, visitor engagement goals, staffing, and any special functional needs the space should support.
03 — Briefing, Assets & Project Direction
Once the goals are clear, I gather the information needed to move the design in the right direction. This includes product specs, dimensions, reference images, brand guidelines, logos, messaging, graphics, and any marketing materials that need to be reflected in the environment.
I also work from a project brief that helps define scope, priorities, and budget. That foundation allows me to use experience and design judgment to develop concepts that stay visually strong while aligning with fabrication realities and cost expectations.
04 — Concept Development & Design Presentation
From there, I build the concept into a clear and compelling presentation package. Depending on the project, that may include photorealistic 3D renderings, floor plans, elevations, isometric views, sections, callouts, annotations, booth orientation within the show floor, and material or finish direction.
The goal is not just to make the design look good, but to make it understandable, believable, and easy for clients and teams to evaluate with confidence.
05 — Graphics & Visual Brand Support
When needed, I also create client-specific graphics that support the concept and strengthen the presentation. This can include branded environmental graphics, product visuals, messaging layouts, and print-ready files prepared for production.
This helps keep the design and the visual communication aligned, especially when the project depends on a strong connection between space, branding, and storytelling.
06 — Refinement & Approval
After the first presentation, I work through feedback with the client or internal team to refine the concept and strengthen the details. This stage is collaborative and focused on alignment, making sure the design supports both the creative vision and the practical needs of the project.
The process continues until the direction is approved and ready to move forward.
07 — Handoff & Production Support
Once approved, I prepare the design for handoff to the detailing, CAD, or production team. This can include organized 3D files, design intent information, graphic files, and supporting materials needed to carry the concept into the next phase.
The goal is a clean transition from design to execution, with the original idea still intact.